Breaking the Mold for Multi-Passionate Creators

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Just a disclaimer, this isn’t a new groundbreaking idea that I’ve come up with. Rather, I am jumping on a small trend of creators, businesses, and individuals looking to escape the niche and post about/do what they love. 

I actually wrote a bit about wanting to do this almost a year ago. I laid out some simple groundwork for what to expect and what topics I was interested in covering. 

But I let fear hold me back. I wrote about productivity and watched those articles gain no traction. 

I let imposter syndrome get to me and ended up taking down my productivity posts. In the end, I decided on reposting a couple of them on my Medium account, but as I am thinking about my 2025 goals, this topic has popped up again. 

If you’ve been watching/reading my content for a bit now, you’ll know that my reading has been slowly decreasing. Life has gotten busy and I’ve been dealing with burnout and I’m only just now beginning to feel like myself again. 

And as someone running a book blog, keeping up with my reading was a bit of a big deal.

No Niche, No Problem?

If you’ve been on the internet for any number of years, you have definitely come across advice from larger creators on how to grow an online presence. 

Whether this is as a blog, YouTube channel, or Instagram account, the advice is all the same. 

In order to grow online, you should pick a niche and then dominate it. Make all of your content in that niche and then become the go to creator/person/business in that space. 

And this is not to knock their advice or say it’s bad. Picking a niche can often be the best way to encourage yourself to just start. 

But what happens when you run out of ideas? What happens when the thought of posting about your niche starts to feel dull and uninspiring? 

Alternatives to the Niche

A term I learned about earlier this year is “content layering” and I think this video by Erin on Demand explains it really well. 

In short, it’s about creating a presence within more than one topic. 

I also like the concept of “content pillars”. Where you pick 3-4 topics, weave them together so you are the connecting thread, and then run with it. 

A lot of bloggers do this seamlessly. Lifestyle blogs tend to cover a wide variety of topics that all intersect, such as home decor, recipes, wellness, and personal development. 

So if what I want to do isn’t groundbreaking, why does it still feel so hard?

Perhaps you are an imposter

And that’s okay. It’s 2024 and there are a lot of things that don’t exactly feel original. We are in the “re-make” and “re-boot” era of tv and movies. 

So many shows and movies from decades ago are resurfacing in different ways and even more original pieces of work, still somehow feel re-used. 

Is that just me? 

The originality we all still contain is being ourselves. There is literally nobody else on this planet that is a perfect replica of ourselves. Even identical twins have their differences. 

Instead of letting my imposter syndrome lead me to be afraid and hold myself back, I am choosing to go into 2025 knowing that (as cheeky as it sounds) my originality is simply being myself. 

Ready to break the mold?

Don’t get me wrong, there is absolutely nothing wrong with having a niche. Especially if it is one that you are super passionate about or have a ton of interest in. 

Dominating your niche and standing out amongst thousands of others doing similar things is crazy hard and I applaud anyone brave enough to go out there and do the damn thing. 

And not only do the damn thing, but do it damn well. 

So if you’ve been looking for a sign to post different types of content. Or to allow your content to grow and change with time, then please take this as your sign. 

Let’s go build hobbies, online spaces, and/or businesses out of the topics we love.

And if you’ve decided that niching is in fact for you, then I’m happy you’ve found a corner of the internet that you love.